History & Heritage

An Innovative Spirit

Inventor and change maker, John Jacob Astor IV founded The St. Regis New York in 1904 and redefined the luxury hotel industry.

St. Regis New York
The St. Regis New York, New York

Signature Rituals

Bloody Mary
Bloody Mary ingredients

Bloody Mary

The original Bloody Mary was invented at The St. Regis New York’s famous King Cole Bar by barman Petiot Fernand in 1934 and remains our signature cocktail.

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Evening Ritual
Champagne glasses for sabrage ceremony

Evening Ritual

Take part in a rich celebration of storied history as we mark the transition from day to evening at each St. Regis hotel around the world.

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Afternoon Tea
Tea set for Afternoon Tea

Afternoon Tea

Every St. Regis offers its own interpretation of this enchanting tradition, allowing guests to gather and socialize.  

Midnight Supper
Midnight Supper table setting

Midnight Supper

St. Regis welcomes guests for exclusive and intimate Midnight Supper special events around the world, designed to honor the traditions of Caroline Astor.

Bloody Mary ingredients
Champagne glasses for sabrage ceremony
Tea set for Afternoon Tea
Midnight Supper table setting

Butler Service

Exceeding Expectations

The essence of St. Regis Butler Service is to offer guests discreet, personalized, and anticipatory attention down to the finest detail.

Suitcase containing men's clothes

Fashion & Glamour

The Essence of Style

To live exquisite defines the spirit of St. Regis. We welcome the vanguards who reflect our passion for innovation, style and design.

Woman sitting, dressed in blouse and skirt

Caroline’s Four Hundred

Exclusive Fragrance

Inspired by Caroline Astor, Caroline’s Four Hundred is named for the 400 notable guests that represented New York’s high society at the height of the Gilded Age. Exclusively created by Carlos Huber of Arquiste Parfumeur, the scent captures the fragrant blooms that adorned Caroline’s residence, along with the exotic woods of the ballroom and the blossoms that lined the hallways.

Caroline 400 Fragrance bottle, surrounded by flowers

The Perfect Ending: Join SPG

Join the Starwood Preferred Guest program and end every journey with a reward, including points for exclusive offers and free nights at exceptional hotels and resorts worldwide.

Water view of Yacht Club at St. Regis Sanya Yalong Bay Resort
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